Most people searching for Apple TV deals expect a coupon code. Apple doesn’t do coupons. The real savings come from places you’re not checking: a student plan that bundles TV+ for free, movie price drops from $19.99 to $4.99, and annual billing that saves $20 with zero effort.
TL;DR: Best ongoing deal = Apple Music Student plan ($5.99/month, includes TV+ free). Best one-time deal = 3 months free with a new Apple device. Biggest savings overall = buying movies on sale through CheapCharts instead of renting or subscribing.
Apple TV Subscription Deals, Discount Codes, and Bundles
The standard Apple TV+ price is $9.99/month. Here are the subscription deals that bring it lower.
Free trials and bundles:
- 📱 New Apple device purchase (iPhone, iPad, Mac, Apple TV 4K): 3 months free, per Apple’s offer terms
- ⏱️ 7-day free trial for new subscribers (no hardware required)
- 🎁 Retailers like Best Buy and Target have stocked 3-month prepaid Apple TV+ cards in the past, though availability varies
Apple One bundles:
- 👤 Individual: $19.95/month (TV+, Music, Arcade, iCloud+ 50GB)
- 👨👩👧👦 Family: $25.95/month (same services, up to 6 people)
- ⭐ Premier: $37.95/month (adds News+ and Fitness+)
Annual plan: $99.99/year saves $19.89 vs monthly billing ($9.99 × 12 = $119.88), per Apple’s subscription page
Apple One Individual only makes financial sense if you already pay for Music ($10.99) and iCloud ($0.99). Those two cost $11.98 combined. Adding TV+ and Arcade for $7.97 more is a reasonable deal. If you don’t use Music, skip the bundle.
What about an Apple TV discount code? Apple doesn’t distribute traditional coupon codes for Apple TV+. No promo codes, no checkout discounts, no influencer codes. Sites claiming otherwise are recycling expired offers or phishing.
The closest thing to a discount code: discounted Apple Gift Cards at retailers. Major retailers like Amazon, Best Buy, and Target have run gift card promotions during past Black Friday and Prime Day events, with observed discounts of roughly 10-15% off face value. A $50 card at $42.50 applies to any Apple purchase, including TV+ subscription months.
🎓 Apple Student Discount Apple TV: The Hidden Free Bundle
The Apple student discount for Apple TV is the best ongoing deal Apple runs, and most students don’t know it exists.
The Apple Music Student plan costs $5.99/month and includes Apple TV+ at no extra charge. That’s TV+ for free on top of a music subscription that’s already discounted 45% from the individual rate.
To qualify:
- 🎓 Active enrollment at an accredited college or university
- ✅ Verification through UNiDAYS
- 📱 Subscribe directly through Apple Music (not through Apple One)
If you’re a student paying $9.99/month for standalone Apple TV+, switch to the Music Student plan. You get TV+ included and save $4/month, or $48/year.
🎖️ Apple TV Military Discount: What’s Available
The Apple TV military discount works through Apple’s dedicated military and veterans store. Active-duty military, veterans, and their family members get 10% off most Apple hardware.
The hardware discount matters because every new Apple device activates a 3-month free Apple TV+ trial. Buy a discounted MacBook through the military store, then claim your 3 months free. That’s a double discount.
Apple doesn’t offer a direct military rate on the Apple TV+ subscription itself. Some carriers offer military plan tiers that bundle Apple TV+ as a perk. Verizon’s military plans, for example, include streaming add-ons depending on the tier (Verizon military page). Check your specific carrier and plan.
🔥 Apple TV Plus Deals on Movies and TV Shows
The subscription isn’t where the real money is. The movies and TV seasons you can BUY through the Apple TV app see regular price swings of 50-75%.
Based on CheapCharts price history data, sale prices on popular movies tend to revert to full price within a few days. These examples are representative of deals we track regularly (prices as of March 2026, subject to change):
Browse All Movie Deals on CheapCharts →
Quick math: Apple TV+ at $9.99/month = $120/year for access to originals. Cancel and they’re gone. For that same $120, you could own 24 movies at $4.99 each. Yours forever, in 4K with Dolby Atmos.
How to track deals:
- Browse the iTunes movie charts to see what’s trending and at what price
- Check TV seasons on sale for discounted series
- Set a price alert on any title. CheapCharts notifies you when the price drops.
- Check the price history chart to confirm you’re buying at the actual low, not a fake “sale”
I’ve found the sweet spot is combining a free or student Apple TV+ subscription for originals with CheapCharts for everything else.
The Bottom Line
🎓
Students & Educators
Switch to Apple Music Student ($5.99/mo). TV+ included free. Save $48/year.
📱
New Apple Device?
Activate the 3-month free trial before subscribing. Best one-time offer.
💰
Everyone Else
Track movie price drops on CheapCharts. Own movies at $4.99 instead of renting.
Check the live Apple TV deals on CheapCharts